• Red: represents action, energy, likes practical results
  • Green: represents persuading and communicating with people
  • Blue: represents innovation, creativity, and working with ideas
  • Yellow: represents order, repeatability, procedures, and systems

Birkman Colors are an easy way to talk about your unique personality type and are measured by four benchmarks: Usual Behavior, Interests, Needs, and Stress Behavior.

Take a look at this infographic to see some of the most common characteristics for each color—which one do you think you are?

Reaching Further: Think you know what color you are? Let The Birkman Method decide! The Birkman Method can help you better understand your unique personality, and the complex personalities of those around you. Dive deeper into your external behavior, what you expect and need from your environment to be productive, and what motivates you!